A sales objection is exactly what it sounds like—when a customer objects to something you’re trying to sell them, such as an automotive repair service or upsell. Sales objections are likely to be statements such as: “The price is too high.” “I can take my car somewhere else and have the repairs done for less.” “I don’t think […]
If someone were to ask you what your most valuable asset is as a business owner, what do you think you would tell them? Many business owners would say their customers. Some might say the quality of the service they provide. Still others would say their most valuable asset is the high quality products, tools, […]
Unfortunately, there are many reasons why a hopeful automotive repair shop owner might be forced to close their doors. Problems can range from poor planning, improper employee training or unsustainable turnover rate, financial difficulties, or any number of other business-killers. However, most fledgling shops end up folding for one very specific reason—and if you’re the owner of the business, […]
At some point, most automotive service businesses want to expand so that they can serve more customers, hire more staff, and ultimately become as successful as possible. Easier said than done? Not necessarily—if you’re willing to put in the legwork. There are plenty of ways to grow your automotive service business, which we’ll discuss here […]
Conducting an honest self-audit of your automotive business is one of the best ways to improve not only your day-to-day operations, but your entire shop. The key word there is “honesty,” since it requires you to be critical of the decisions that you’ve been making up to that point. If you can examine your business […]
It wouldn’t be a stretch to say that “trust and transparency” isn’t a phrase commonly associated with the automotive industry. And you know what? It’s a real shame, because trust and transparency are two of the key elements of building a successful business (in the automotive industry or otherwise). At BG, our goal is shake […]
